Apple Case Study Example | Topics and Well Written Essays - 250 words - 1

Apple - Case Study Example This pricing strategy will increase the net income since customers purchase will purchase more devices from Apple Inc. #2 Apple should not change its promotional strategy of television advertisement since currently use of advertisement has proven to increase the popularity of a company to the customers and maintenance of sales. The television advertising adopted by Apple has increased the customers awareness about products sold by Apple and so far sales made has increased with high margins increasing the net income of the entire company. Apple has a strength over its competitors since it sells both hardware and software products. Customers buying devices like iPads are compelled to get services from Apple such as the iTunes (Mittan 12). Apple focuses in manufacturing devices for entertainment, media and music production. It somehow do not take part in the growth of information technology especially in school where other companies like Microsoft has dominated such markets (Mittan