Project Plan Coursework Example | Topics and Well Written Essays - 1500 words

Project Plan - Coursework Example The newly developed product being addressed by this marketing plan is software with about 95% accuracy in predicting products that customers are likely to buy in the next 30 days. The software is a tool for obtaining information on buying habits from customers and their unmet needs and therefore, it accurately predicts future purchases. The software will enable businesses to obtain information concerning expected changes in customer taste or general demand trends for the various products they sale. The information collected can be utilized by businesses for timely matching of products supply with customer demand. English (2004) agrees that quality information is required for meeting customer satisfaction. The main goal of the company is to develop products that are timely in meeting customer needs and enhance their capacity to achieve their own goals. The company focuses more on software that addresses marketing and production needs and this is well achieved because of the company’s culture. Our culture as a company is to be a mile ahead in developing products for customers before they can request for them. As a result of this, the company dominates about 40% of the software market share due to timely product launching. Despite competition, the company has been able to maintain good profit margins due to its unique and timely products, a good marketing strategies and high level of customer satisfaction. Krell (2005) explains that efforts to achieve customer satisfaction will also enable a business to attain customer loyalty without much effort, fear for competition or customers shifting to substitute products despite changes in prices. Our company holds to a similar point of view and so customer satisfaction is the main value driver for the company. The main target customers for this product are businesses. This customer base is large due to the