Strategic Management Assignment Example | Topics and Well Written Essays - 3000 words - 1

Strategic Management - Assignment Example4.3 billion (Argos website, n.d.). In order to bring home the bacon this result the company has employed about 33,000 people across the business (Argos website, n.d.). While the company has not presented its mission as a separately identify statement, its strategic vision and mission could be derived from the information given on the website it follows that we are extending our product range to help you make more responsible choices, defend resources and save money (Argos website, n.d.). Additionally, the company is concerned about the environmental issues and is striving to run the business in a sustainable way. Therefore, it is possible to say the main organizations purpose is based on three key organizational values, which include not only supply of the customer with an extensive sorting but also conserving of the buyers resources and saving their money in sustainable way (Argos website, n.d.). While reviewing the official information p resented at the Argos and Home sell Groups website, it is possible to summarize the key strategic issues and objectives which the company faces. These include (Home Retail Group, n.d.). Leadership in multi-channel retailing The companys strategy is based on the idea of becoming the market leader in multi-channel retailing and maintaining of this status (Home Retail Group, n.d.). In order to achieve these heights, Argos, being a part of the Home Retail Group is working under the development of highly successful mobile and internet channels to reach its customers and meet their adopt (Home Retail Group, n.d.). In future, the companys management is planning to introduce such developments as mobile apps for the iPad and Android, and TV shopping channel apps (Home Retail Group, n.d.). However, an intrinsic part of the Argos strategic model is continuous investment in its stores (Home Retail Group, n.d.). Differentiated and market leading formats The company strives to differentiate i ts form from other retailers. In order to achieve this goal, Argo refreshes its brand and refurbishes its stores (Home Retail Group, n.d.). Product ranges and related services Expansion of the product range enables the company to grow its market share and to come the leadership in its core markets (Home Retail Group, n.d.). Therefore, Argos is keen on the development of the ways of choice expansion. Delivering value to the customer As a part of its strategy, Argos is aimed at maintenance of highly competitive price position by comparing the price levels, organizing regular promotions to attract more consumers, and designed (and continues to work on) sourcing opportunities through pass sourcing and importing (Home Retail Group, n.d.). By introducing special lines, as WOW and Argos Value, Argos continues to deliver the best value to the customer. Leveraging scale and infrastructure Efficient exist base The Company seeks the opportunities of both cost reduction and business flexibil ity (Home Retail Group, n.d.). Financial strength Financial strength of the company is the vital characteristics which is inevitable for the further growth and development of business. Thus, for example, the company plans to open about 20 stores during this financial year (Argos